Top Tips for an Effective Webpage
Keep it Clean & Simple
Maintain a professional design by limiting the use of fonts to two to three and colours to three. Order a professional image hosting service and use clean code alongside fast image hosting to speed up the site. Don’t make site visitors sluggish with a slow site. A clean site encourages visitors to stay longer.
Make Navigation Easy
Utilise a concise menu and organise information in a logical manner. Make use of a sticky navbar to make movement for the user easy. Include persuasive phrases as CTA, either “Get a Free Quote” or “Book a Call” for example. Place CTAs evenly spaced out through the site’s content.
Responsive Design
Optimising the site for mobile, tablets, and desktops is a necessity. Mobile devices being the most frequent site browsing devices, make up for 60% of traffic.
Use Visual Hierarchy
The geometric arrangement of the eye as subdivided by a few headings in which the user is easily directed towards coloured buttons. Place the most critical information where it can be viewed without scrolling.
Use Testimonials & Trust Signals
Social Testimonials and proof drive up conversions. Add reviews, client logos or site certifications to easily build site credibility.
SEO Optimization
Improve the site with relevant keywords for headings, meta tags, and image alt texts. Don’t miss out on optimising the site with these steps. Remarkable content on a site is useless without it being reachable on Google. Having an amazing site means nothing if potential users cannot discover it through Google searches.
Engaging Visuals
Custom visuals include graphics, videos, and animations. Always remember, moderation is key. Overloading a page with too many visuals, for instance, causes more harm than good. Always remember to compress images to avoid slowing the website down.
Track & Improve
In order to track user behaviour, Hotjar, Google Analytics, and Meta Pixel all serve their purpose individually. Based on the information collected, actions and changes may be made to improve the user experience.
📸 by @nicom.online.za
#nicomonline #socialmediamanagement #digitalmarketing #webdesign #SEO #ecommerce #onlinestore #AI #onlinebusiness
Nicom Online - www.nicomonline.co.za - info@nicomonline.co.za - +27 62 661 6896
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